modern classics for the modern woman
ABOUT THE BRAND
STYL Wardrobe creates modern classics for the modern woman to bring her joy with every wear. We are a female founded brand who focus on sustainable luxury through a thoughtful range of high-quality essentials.
We aren’t defined by fashion seasons or collections, we are more interested in building a community of women inspiring other women. A community of women who think big and dream bigger.
Thoughtful drops, limited pieces, small quantities. We want to help you curate a wardrobe of seasonless styles by releasing meaningful pieces naturally throughout the year, that you can wear all year round for years to come.
We design effortless, cool, considered clothing, but more importantly, community is at the heart of what we are creating. We want to help women visualise their highest self, to then show up as her. We can’t wait to share more of what is to come!
We would love for you to discover more about the STYL Wardrobe world, and learn about our sustainability practices, explore our brand values and read about what moves us on the Journal.
a story on dreaming big
STYL Wardrobe was founded by Eleni, whose love of fashion started young. After interning at fashion publications Vogue Australia and Grazia, Eleni's quick found love for the industry took her to London to study at Condé Nast College of Fashion and Design.
Coming back to Australia, Eleni worked for a global fashion house in their Marketing and Communications team. Here she had incredible opportunities to travel the globe, including trips to New York Fashion Week. Attending New York Fashion Week was a dream realised for her. Those experiences showed her that with grit, hard work and relentless passion anything is in our reach.
This led Eleni to launch STYL Wardrobe in late 2020 – another dream realised. Eleni was inspired by her grandparents who upon moving to Australia from Greece started their own clothing manufacturing company. Eleni has grown up with stories of her grandparents designing and producing clothing for some of Australia's best brands. Their knowledge of garment construction has been instrumental in starting her own brand, tapping into years of knowledge and craftsmanship to develop beautiful designs.
Eleni’s journey is why community is so important to our brand. She experienced first-hand how to accomplish those scary-but-exciting dreams and wants to build a community that inspires other women on their own journey. Collectively we can help women realise their potential, set the bar high for themselves and exceed their expectations – to help women visualise their highest self, and show up as her.
LEFT IMAGE: ELENI KALLAS | RIGHT IMAGE: ELENI'S NANA AT THEIR FIRST TAILOR SHOP | BOTTOM IMAGE: ELENI'S 1ST BIRTHDAY AT HER GRANDPARENT'S CLOTHING FACTORY.